Closed Opportunities

A closed opportunity indicates that a prospect has reached a final outcome; no more sales opportunities are available and no further action is needed. The prospect will either have converted and made a sale, resulting in a closed won, or backed out of the buying process, resulting in a closed lost. 

Tracking closed opportunities is a critical task for sales teams that enables them to evaluate their performance, understand the effectiveness of their sales tactics, and refine their sales strategies for the future. It also helps uncover which approaches led to successful sales and understand why some prospects failed to close, providing valuable insights for future sales activities.