Sales Encyclopedia

The Sales Encyclopedia makes it easy for anyone to understand the concepts and terminology behind B2B sales.

What is Lead Scoring?

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What is Lead Scoring?

Lead scoring is a method used by sales and marketing teams to determine the worthiness of leads (prospects) and identify those that hold the most value. This is achieved by attaching values to leads based on their behavior relating to their interest in a product or service and/or their interactions with a business or brand.

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