Sales-Led GTM, or Go-to-Market, is a strategy for introducing a product or service to the market. It’s like a game plan for how a company will sell its product or service to customers.
The focus of a sales-led GTM strategy is on the sales team as the primary driver of revenue and growth. This means that the sales team is heavily involved in the planning and execution of the go-to-market strategy. They are responsible for identifying prospects, creating sales plans and strategies, and generating revenue by closing deals. This is different from a Product-led Growth model, which centers around the product as being the primary driver of business growth.
Sales-Led GTM is a strategy that focuses on the sales team as the primary driver of revenue and growth, it’s like a plan that helps the company to introduce their product or service to the market and generate revenue.