Sales enablement is an iterative process that provides an organization’s sales team with the resources that they need to successfully identify prospects and close more deals. These resources might include knowledge, tools, content, or information—anything that enables sales professionals to effectively sell your product or service to target customers will fall under the sales enablement umbrella.
When deciding how to optimize their sales enablement, organizations will typically put together a sales enablement strategy. This is tailored towards the specific needs of sales teams and helps decision-makers identify the resources that their sales team needs to effectively sell their product or service.
Sales enablement plays a big role in helping organizations to scale their sales by providing their sales teams with best practices, knowledge, tools, and other resources needed to do their jobs successfully and efficiently.