Sales Encyclopedia

The Sales Encyclopedia makes it easy for anyone to understand the concepts and terminology behind B2B sales.

What is Smarketing?

“Smarketing”, a portmanteau of the words “sales” and “marketing”, and is used to describe the business strategy whereby sales and marketing teams are integrated or very closely aligned.

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Why did you create a Sales Encyclopedia?

At 1up we’ve spent decades working with revenue teams and have met some of the most knowledgable, talented, and hardworking sales professionals. We believe it’s important to make knowledge accessible to everyone in sales, from newly hired BDRs to seasoned Account Executives. That’s why we created this resource to help teams get a better understanding of the vast vocabulary behind business-to-business sales.

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