Sales Cadence

A sales cadence is a structured sequence of activities and interactions a sales team follows with a prospect. The basic premise of this approach is that it helps to establish a connection with the prospect that can be nurtured into further engagement and, eventually, a sale. This is achieved through effective follow-up communications carried out in a structured way. 

Typically designed as a schedule for sales reps to follow when following up with prospects through various communication channels, a sales cadence should include things like the timing and order of communications such as emails, phone calls, social media interactions, and face-to-face meetings aimed at moving a lead through the sales funnel to a successful close.