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George Avetisov | Author @ 1up

George Avetisov 16-bit

George Avetisov is the founder and CEO of 1up, where he oversees day to day operations across Product Development, Sales, and Marketing. Before 1up, George was the founder and CEO of HYPR, a leading provider of Passwordless Authentication in the Cyber Security Industry.

Recent Posts by George

Sales Enablement Assets 2025

Top 5 Sales Enablement Assets in 2025

14 min read • March 27
RFP Software Buyer's Guide

The Best RFP Software – A Buyer’s Guide (2025)

20 min read • March 21
Why Product Marketing Has Never Been More Important

Why Is Product Marketing So Important to Revenue Growth?

8 min read • March 12
4 Ways Marketing Teams Can Be More Competitive

B2B Competitive Marketing Strategies: How to 1up Your Competition

9 min read • February 26
The Survival Guide for Army-of-One Marketers

One Person Marketing Team: The Survival Guide for 2025

42 min read • February 11
12 Tools for Product Marketers on a Budget

12 Product Marketing Tools for Tight Budgets in 2025

8 min read • December 1
Why is Enterprise Search so Difficult

Why Enterprise Search is so Difficult

11 min read • October 16
Seismic Alternatives

Seismic Alternatives: 6 Picks for 2025

12 min read • October 11
Why Product Marketing Tasks Cannot be Automated (or Can They?)

Product Marketing Automation is Impossible (Or is it?)

7 min read • October 3
Using AI Proposal and Bid Management

Pros and Cons of Using AI for Bid Management

8 min read • September 24
Sales Automation is Ruining Sales

8 Ways Sales Automation is Hurting Sales

7 min read • September 9
Guru Alternatives

Guru Alternatives: 6 Picks for 2025

14 min read • September 8

24 Depressing Cyber Security Memes

3 min read • August 2
Highspot Alternatives

Top 6 Highspot Alternatives for 2025

13 min read • July 25
Automated RFP Workflow with 1up

How to Automate Proposal Management

6 min read • July 24

How to Respond to Security Questionnaires and Win Deals

6 min read • July 10
12 AI Tools Sales Teams are Actually Using

12 AI Tools Sales Teams Are Actually Using

7 min read • June 26
7 Ways to Optimize and Accelerate the RFP Process

7 Ways To Optimize and Accelerate the RFP Process

8 min read • June 11
RFP Software Management

The Problem with RFP Software

6 min read • May 6
Sales Battlecards Guide

Sales Battlecards – The Quick Guide

9 min read • May 1
How to Automate Presales Enablement

5 Ways to Optimize Presales Enablement

7 min read • April 25
Revops Memes

15 RevOps Memes to Get You Through the Quarter

2 min read • April 9
Knowledge Base Meme

3 Keys to Automating Enterprise Knowledge Management

6 min read • March 28
7 Cool Automation Tools for Sales Engineers

7 Cool Automation Tools for Sales Engineers

6 min read • March 26
RFP Proposal Manager Memes

20 RFP Memes for Overworked Proposal Managers

3 min read • March 23
5 Ways to Make RFP Responses Slower

5 Ways to make the RFP response process slower (yes, slower)

7 min read • March 6
The Big A$$ Revops Guide

RevOps Guide for Skyrocketing Growth in 2025

32 min read • February 26
Sales Training Meme

Will AI Replace Sales Jobs? (4 Reasons It Won’t)

7 min read • February 12
Worst RFP questions we've seen this year

The Worst RFP Questions We’ve Ever Seen

4 min read • January 31
How to Run the Best Damn Sales Kickoff

How to Run the Best Sales Kickoff

13 min read • December 11
1up.ai Raises $2.5M to Automate Knowledge for Sales Teams

1up Raises $2.5M to Automate Knowledge for Sales Teams

3 min read • November 1
How to Make Your Product Marketing Team Happy

How To Make Your Product Marketing Team Happy

6 min read • April 25
5 Ways To Keep Sales & Marketing Teams Aligned

Sales and Marketing Alignment Best Practices: 5 Ways to Get and Stay on the Same Page

8 min read • February 13
How to Present Marketing Metrics to your Board of Directors

How to Present Marketing Metrics to Your Board

7 min read • January 30
How to Make B2B Marketing Less Boring

B2B Marketing is Boring – Here’s How to Fix It

9 min read • January 11
Competitive Enablement Guide VHS

The Super Cool Guide to Competitive Enablement

19 min read • January 1
Tech Laughter Curve

Top 22 SaaS Memes of 2022

3 min read • November 19
The Top 10 Evil AI in Sci-Fi

The Top 10 Evil AI in Sci-Fi

13 min read • November 11
Top 8 Rivalries - Startups vs Big Tech

Top 8 Startup vs. Big Tech Rivalries

10 min read • October 25
How to Spy on Your Competitors

How to Spy on your Competitors

4 min read • October 20