MEDDIC, also sometimes known as MEDDICC and MEDDPICC, is a widely used B2B sales qualification methodology that was developed in the 1990s. It includes six individual elements that sales professionals can follow to vet and qualify their leads and sales opportunities, ultimately leading to better customer qualification.
The six MEDDIC elements correspond with the MEDDIC acronym—Metrics, Economic buyer, Decision criteria, Decision process, Identify pain, and Champion. By assessing a potential lead against all six of these elements in turn, sales professionals are able to improve their customer qualification and determine how much effort, if any, should be spent on getting a particular lead into their sales funnel.
MEDDIC essentially serves as a simple checklist for pursuing and closing a sale with a given lead and helps to ensure that sales staff have all the information that they need to make informed decisions.