Marketing Qualified Lead (MQL)

A marketing qualified lead (MQL) is a prospect who has shown an interest in a business and the product or service that it has to offer and is more likely than other leads to turn into a paying customer as a result.

MQLs are typically prospects who have intentionally engaged with a business, for example by submitting their contact information, adding items to their basket, downloading gated content, or repeatedly visiting the business’s website.

An MQL is different from a sales qualified lead (SQL), who is a prospective customer that has been deemed as ready for conversion into a customer by the sales team. MQLs become SQLs when the sales team agrees that they are ready for conversion. The MQL is then officially passed to them by the marketing team.

What is an MQL?