Inbound sales is a personalized sales methodology that focuses on the needs, interests, challenges, and goals of individual prospects rather than groups of them.
Inbound prospects are often referred to as “warm leads” because they have already expressed some interest in the product or service, for example by downloading an eBook or signing up for a free trial.
Rather than concentrating most of the effort on quickly closing sales, the inbound sales methodology aims to meet individual prospects at the point they are at on their own journeys and then guide them through the decision-making process.
The inbound sales methodology ultimately leads to sales teams spending extra time and effort nurturing individual prospects. This increases the likelihood of instilling brand loyalty and turning them into customers.