Guides

How to Incorporate CI into your Sales Kickoff Sales assets, landscape charts, and battlecards. These are all elements of sales enablement. What better place to bring...

What is a Competitor Battlecard? A great battlecard is a visual aid or document that helps your sales team compete on product, pricing, features, and other...

Competitor Matrix Templates & Examples When a sports team steps out onto the field, what do they see? The opposing team, the goal, the scoreboard, the...

Focus on Automating Competitive Analysis for Speed There are many ways to monitor your competition. The traditional ways of doing this involved analyzing competitor products, websites,...

What is Competitive Intelligence? Competitive intelligence refers to the process, tools and methods used by a business to analyze competitors. Your business has competitors. You watch...