Always Be Closing

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Always be closing (ABC) is a sales mantra that emphasizes the ultimate goal of sales: To sell a product or service to consumers by keeping the process moving forward. The phrase originated in the 1992 David Mamet film Glengarry Glen Ross, which is about the darker side of the sales industry. 

The ABC approach underlines the mindset that sales reps’ actions should generate value by contributing towards closing out a deal. It’s not just about making good impressions, presenting the product effectively, and nurturing relationships; it’s about ensuring that all interactions are angled toward the point where a prospect makes a purchase.

Always be Closing Techniques
Source: Prospectly

The Always Be Closing Method in Sales:

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Always Be Closing

"Always Be Closing" is a sales mantra that emphasizes the importance of consistently working towards closing a sale at every stage of the sales process. It encourages sales teams to keep the end goal of converting prospects into customers in mind throughout their interactions.