Soft Sell

A soft sell is a tactic that prioritizes subtlety and non-aggressive techniques instead of the high-pressure and aggressive techniques you might find with hard selling. 

In contrast to the hard sell, which is all about creating a sense of immediacy to push through a sale, soft selling focuses on first nurturing relationships and trust with potential customers before trying to close. 

Instead of bombarding the potential customer with reasons to buy right now, soft selling might involve sharing stories, offering helpful information, or even just creating a pleasant, no-pressure environment where the product or service is mentioned in passing.

Since soft sales techniques are low-pressure, they might not lead to a sale the first time a product is introduced, but it’s a much more effective approach for brands that rely on loyalty and repeat business.

Cold-Calling Sales Script Example: