1up vs Guru

Looking for Guru alternatives?
Find out how 1up compares to legacy Knowledge Management Tools

1up

Guru

1-liner

Answer sales questions, RFPs, and questionnaires 10x faster.

Knowledge management platform.

Free Trial

✅ Yes, 14-day free trial for all users.

✅ Yes, 30-day free trial for all users.

Self Service

✅ Yes, 1up is fully self-service

✅ Yes, Guru is fully self-service

Pricing

📅 1up starts at $250 / month for unlimited users

📅 $18 / user / month

Setup time

⚡ Minutes

❗Days

Easy Knowledge Base Setup

😀 Connect documents, URLs, and previously completed questionnaires to be up and running in minutes

😔 Requires you to create an intranet/wiki-style knowledge base consisting of cards

Automate Answers in Bulk

✅ Yes, 1up automates large questionnaires such as RFPs, DDQs, and compliance assessments.

❌ Guru does not automate questionnaire responses. It only processes one search query at a time.

Automated Knowledge Base Maintenance

😀 1up integrates with sources like Google Drive, Confluence, and Notion, and updates your knowledge database continually anytime the sources of truth are updated.

😔 Guru has a great library of connectors, but users complain about outdated and deprecated data

Time to Complete a 500-Row Questionnaire

⚡ Minutes

❌ Guru does not automate questionnaires.

3rd Party Chat Integrations

✅ Connect 1up to Slack, MS Teams, and Google Chat to enable fast answers to any sales question

✅ Guru connects to Slack, MS Teams, and Google Chat for AI search from the chat

Easy to use UI

🏃 Lightweight interface with minimal setup time. 1up is extremely easy to navigate and get used to.

😕 Complex UI with a time–consuming learning curve. Users complain that there are too many cards and noisy search results.

Automate Web-based Questionnaires

💻 The 1up Browser Extension automates answers in any web portal based questionnaire

❌ No, Guru does not automate questionnaires.

Live Chat Support

🙋‍♀️ Yes, with a real human

⌛ No, requires opening a ticket system and responds during business hours.

See Why 1up is Faster and Easier

Skip researching and writing answers - 1up automatically generates the best answer based on all your internal and external knowledge.

Frequently Asked Questions

Why choose 1up over Guru?

1up is purpose-built for Revenue teams to answer sales questions, RFPs, and questionnaires end-to-end, while Guru is a knowledge management platform. Guru helps teams store and search for information; 1up helps teams complete revenue-critical questionnaires in minutes, not hours.

Can Guru automate questionnaires like 1up does?

No. 1up automates large questionnaires in bulk, including RFPs, DDQs, compliance assessments, and web-based forms. Guru only supports one search query at a time, which forces teams to manually copy, paste, and assemble answers - making large questionnaires slow and painful.

How does setup and knowledge maintenance compare between 1up and Guru?

1up can be live in minutes by connecting documents, URLs, and past questionnaires, with knowledge kept continuously up to date from Google Drive, Confluence, and Notion. Guru requires teams to build and maintain a card-based wiki, and users frequently report outdated or deprecated content over time.

Which tool is better for fast sales Q&A at scale?

1up is optimized for speed and execution, with a lightweight UI, bulk automation, browser-based questionnaire answering, and instant answers via Slack, Microsoft Teams, and Google Chat. Guru supports chat-based search, but noisy results and manual workflows slow teams down as volume increases.

cute yellow 1UP mascot with a scarf flying from a cloud leaving a rainbow trail

Why Teams Prefer 1up

95%

Faster questionnaire completion. WalkMe and JumpCloud slashed response time after implementing 1up.

Questionnaire at-bats more than doubled after automating the process with 1up.

Global

Automation across multiple languages for sales teams and customers worldwide.

“The time we save with 1up has changed how we work. Our team speeds through DDQs and spends time polishing responses instead of writing them from scratch.“

James Herbert

Sales Engineering

•

Jumpcloud

How JumpCloud Doubled Sales Questionnaire Completion with 1up

JumpCloud is now seeing a 95% completion rate of their sales questionnaires through automation with 1up - more than double what it was.