Sales productivity is a relatively simple concept. It’s the relationship between a salesperson’s input (i.e., their efficiency) and their output (i.e., their effectiveness).
Sales productivity can be simplified by looking at it as the number of deals that a sales rep closes per the hours that they put in, though this is not always the most effective way to look at it is dependent on the product, service, or sales pipeline.
Sales productivity refers to how effective a sales team’s input is in generating revenue. It measures how well sales teams utilize their time and resources to close deals and achieve sales targets.