A Salesforce administrator (or ‘Salesforce admin’) are people who work with stakeholders to define system requirements and customize the Salesforce CRM platform. In other words, they help Salesforce users to get the most out of their Salesforce technology because a Salesforce admin knows better than anyone else how to make the platform work for a company’s specified goals.
Some organizations employ several Salesforce admins whereas others might only employ one or outsource it entirely. Regardless of how this is managed, a company’s Salesforce administrator will be responsible for:
- Maintaining the Salesforce platform
- Make it easy for stakeholders of all levels to use the system
- Stay updated on the platform’s new tools, capabilities, and updates
Salesforce admin roles may sometimes be combined with other roles depending on organizational needs and resources; it’s not always an employee’s main role.