Sales Funnel

A sales funnel is a term that’s used to describe the journey a prospect takes from initial awareness to becoming a paying customer. The typical funnel will involve several steps, often referred to the top, middle, and button, and a prospect will usually have to pass through each of these to become a customer (though steps may vary depending on a company’s sales model).

The underlying premise of a sales funnel, which is sometimes referred to as a “marketing funnel” or a “revenue funnel” is that every single sale will begin with a large number of prospects but only end with a much smaller number of actual customers who purchase a product or service—hence the term “funnel” which is wider at the top and narrower at its tip.