Retargeting, sometimes referred to as behavioral targeting, is a form of online targeted advertising. It’s used to remind Retargeting is behind the phenomenon whereby people accuse Facebook and Amazon of spying on them because they start seeing ads for a certain product they’ve researched. This is retargeting at work; previous visitors to a website are shown relevant visual or text ads when they visit other websites and apps.

Retargeting can be done using a variety of tools including Google Ads and Facebook retargeting.

How Retargeting Works: