Retargeting, sometimes referred to as behavioral targeting, is a form of online targeted advertising. It’s used to remind Retargeting is behind the phenomenon whereby people accuse Facebook and Amazon of spying on them because they start seeing ads for a certain product they’ve researched. This is retargeting at work; previous visitors to a website are shown relevant visual or text ads when they visit other websites and apps.

Retargeting can be done using a variety of tools including Google Ads and Facebook retargeting.

How Retargeting Works:

Retargeting FAQs

What is retargeting in digital marketing? 

Retargeting is a digital marketing technique that involves serving targeted ads to users who have previously visited a website or interacted with a brand but did not complete a desired action, such as making a purchase or filling out a form.

How does retargeting work? 

Retargeting works by using cookies or tracking pixels to follow users as they browse other websites or social media platforms. These users are then shown ads that remind them of the brand or product they previously viewed, encouraging them to return and complete the desired action.

What are the benefits of retargeting? 

Benefits of retargeting include increased brand recall, higher conversion rates, better ROI on marketing spend, personalized ad experiences, and the ability to re-engage potential customers who have shown interest but have not yet converted.