A channel partner is a company that partners up with a manufacturer, producer, or vendor to sell its products or services to the market. This is usually performed through co-branding relationships whereby the channel partner remains an independent company despite selling the manufacturer’s products or services. Channel partners may also sell products and services produced by other vendors at the same time, as well as items they develop themselves.
There are many different types of channel partners but one of the most common examples can be found in the automotive industry. Here, original equipment manufacturers (OEMs) build certain specialist parts that are then sold to automakers who include them as part of their vehicle models.