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Sales EncyclopediaA

Sales Encyclopedia

The Sales Encyclopedia makes it easy for anyone to understand the concepts and terminology behind B2B sales.

Account-based Marketing (ABM)

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Annual Recurring Revenue (ARR)

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Audience Segmentation

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Average Contract Value (ACV)

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Popular Topics

Ideal Customer Profile

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Marketing Qualified Lead (MQL)

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Customer Success Manager

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Customer Retention

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Customer Churn

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Nurture Stream

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Customer Relationship Management (CRM)

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Sales-Led GTM

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A B C D E F G H I J L M N O P Q R S T U V W Y Z

New Entries

Ideal Customer Profile

Marketing Qualified Lead (MQL)

Customer Success Manager

Customer Retention

Customer Churn

Nurture Stream

Popular Topics

Ideal Customer Profile

Learn More

Marketing Qualified Lead (MQL)

Learn More

Customer Success Manager

Learn More

Customer Retention

Learn More

Customer Churn

Learn More

Nurture Stream

Learn More

Customer Relationship Management (CRM)

Learn More

Sales-Led GTM

Learn More

Featured Entry

What is Lead Scoring?

Lead scoring is a method used by sales and marketing teams to determine the worthiness of leads (prospects) and identify those that hold the most value. This is achieved by attaching values to leads based on their behavior relating to their interest in a product or service and/or their interactions with a business or brand.

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What is Lead Scoring?

Not looking for an education? Check out our library of sales memes.

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