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Sales Deck

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A sales deck, also known as a pitch deck, is a presentation used by sales teams to pitch their company’s products or services to potential customers. It serves as a visual aid and storytelling tool that outlines the key benefits and features of what’s being offered, tailored to address the prospective customer’s specific needs and pain points. 

A sales deck will typically include:

  • An introduction to the company.
  • An overview of the product or service.
  • Evidence of its value in the form of case studies, testimonials, or projections.
  • A clear call to action.

A deck is often used alongside a sales script, which guides reps on how they should audibly communicate with a prospect. The objective of a sales deck is to engage the audience, whether in a one-on-one meeting, a webinar, or a large conference, and communicate the product or service’s merits in solving their unique problems and challenges.

Sales Deck Example
Source: Breadcrumbs

How to Build a Great Sales Deck:

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Sales Deck

A sales deck is a presentation that sales teams use to pitch their products or services to potential clients. It typically includes key information about the company, product features, benefits, and value propositions.