Revenue Operations (RevOps)
Revenue operations (or ‘RevOps’) is a B2B function that leverages automation to help teams make smarter decisions that grow their organization’s bottom line. RevOps as a function is quickly gaining traction across many industries because it takes responsibility for centralizing previously dispersed or disjointed departments with the goal of increasing their revenue-generating capabilities.
In essence, RevOps brings departments together—from marketing and customer success to sales and finance—around key shared goals such as pricing for better conversion, reducing revenue leakage, and finding new revenue opportunities by using customer data.
RevOps is important because it keeps sales and finance connected as an organization grows its revenue streams, something which is growing ever more complex as business operations become inherently more complicated and the way B2B organizations generate new revenues continues to change.