Revenue marketing is a go-to-market strategy that’s focused on helping a business generate more revenue. Instead of methods such as building brand awareness, creating ads or sending emails to get people’s attention, revenue marketing focuses on tactics that will directly lead to sales and more revenue.
It is considered a more data-driven and results-oriented approach that focuses on marketing campaigns and tactics that directly contribute to growing revenue. These can include finding ways to get more people interested in buying a product or service, or making sure that current customers keep coming back.
Examples of Revenue Marketing tactics include:
Traditional marketing usually focuses on building brand awareness or generating traffic. And it does so without tying those efforts directly to your revenue. Revenue marketing, in contrast, prioritizes strategies that can be directly measured by their impact on sales and how much revenue you generate. It's not so much about impressions. It's more about conversions and ROI.