Account-based Marketing (ABM)

Account-based marketing (ABM) is a business growth strategy that allocates resources to a set of target accounts within a defined, segmented market. It aligns both marketing and sales teams from the outset to promote long-term business growth and improve customer experience through personalized buying experiences and tailored communications for targeted high-value accounts.

ABM strategies enable teams to eliminate less- or low-valued targets early in the marketing process, ensuring that all resources are hyper-focused on engaging and converting the right, high-value audience. In doing so, marketing and sales teams can unlock greater ROI from their campaigns and improve customer loyalty.

Examples of ABM Software tools: