Chief Revenue Officer
A Chief Revenue Officer (CRO) is a C-level executive within a business who is directly responsible for overseeing and creating alignment between all teams that affect revenue generation such as marketing, sales, and customer support.
In doing so, the chief revenue officer can ensure the effectiveness of these teams so that their work can maximize profitability. Since revenue generation is heavily dependent on the customer, a chief revenue officer is also usually asked with making strategic decisions based on perceived and known customer needs.
While a chief revenue officer isn’t necessarily a role that needs to be filled in a company that’s only in its start-up phase, the need for one will become apparent as the company grows and evolves.