Retargeting

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Retargeting, sometimes referred to as behavioral targeting, is a form of online targeted advertising. It’s used to remind Retargeting is behind the phenomenon whereby people accuse Facebook and Amazon of spying on them because they start seeing ads for a certain product they’ve researched. This is retargeting at work; previous visitors to a website are shown relevant visual or text ads when they visit other websites and apps.

Retargeting can be done using a variety of tools including Google Ads and Facebook retargeting.

What is Retargeting?
Source: Unbounce

How Retargeting Works:

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Retargeting

Retargeting is a digital marketing technique that involves serving targeted ads to users who have previously visited a website or interacted with a brand but did not complete a desired action, such as making a purchase or filling out a form.