Influencer Marketing

Influencer marketing is a form of social media marketing that leverages collaborations between popular, influential social media users and brands to promote the latter’s products or services to the former’s audience in return for payment, revenue share, or free products.

The value of influencer marketing is derived from the fact that influencers, unlike traditional ads and celebrity endorsements, can be anywhere and involve anyone; every industry has its thought leaders and influential people who have engaged audiences that hang onto their every word.

An influencer, for example, might be a popular beauty vlogger on YouTube with millions of subscribers or a tech-savvy electronic gadgets expert who shares his thoughts and opinions on X (Twitter) to a niche audience. These people will have naturally developed a reputation for being the go-to experts in their field who have the answers to their audience’s questions—and therein lies the value.