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How Lineup Cut RFP Response Time by Four Days

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  • 4 Days
    Saved from the first draft of every RFP, giving the team more time for accuracy, alignment, and strategic refinement.
  • 4,300+
    Questions answered since adopting 1up, giving Lineup a stronger and more complete knowledge base.
  • 1 Workflow
    The whole RFP workflow now happens inside 1up, from the first draft of answers all the way through approval. This makes the process faster and more consistent.

The Challenge

Lineup faced a demanding RFP process that relied heavily on manual work. The team kept a library of past responses, but finding the right ones and updating them for each new questionnaire took a lot of time in the first round. This slow start left less room for refinement, accuracy checks, and strategic messaging.

 

Because Lineup manages complex RFPs and security questionnaires across many categories, the first round of answering often slowed things down. With several bids happening at once and customers around the world to support, the team needed a faster and more reliable way to create strong first drafts.

 

Efficient RFP management was essential for maintaining quality and meeting deadlines. The team began searching for a tool that could reduce repetitive writing, improve accuracy, and help them work together with fewer delays.

The Outcome

Lineup supports publishers and media companies with a platform that brings CRM, order management, finance, and analytics together in one place. Their customers rely on them for clear, accurate, and detailed technical information across every aspect of their solution.

Responding to RFPs and security questionnaires is a major part of that work. These documents can be long and time-consuming, and each one requires accurate product knowledge across many areas, including integrations, functional capabilities, and reporting features.

 

The challenge for Lineup was not a lack of information. It was the time it took to gather and adapt that information for every new questionnaire. Their team kept a library of past responses, but finding and shaping those answers was slow. The first round of drafting often took up most of their available time, which left less room for review and for improving the persuasive parts of the response.

 

As the number of RFPs grew, the team needed a way to create accurate first drafts that didn’t depend so much on subject matter experts.They wanted a more efficient process that would cut down on repetitive work, remove bottlenecks, and help them respond faster while still keeping quality high.

 

They needed one platform that could gather all their knowledge in one place, automate the early steps of creating responses, and make it simple for anyone on the team to find accurate information whenever they needed it. 1up became that solution.

Lineup Team

They Had the Knowledge. But the Process Held Them Back.

Lineup had no shortage of information. Years of completed RFPs, detailed product knowledge, and a growing library of answers were all there. But using that knowledge efficiently was another story.

 

The bid team still had to dig through old files, search past proposals, and piece together answers manually. The first round of responding to any new questionnaire took the most time, often eating up days that were meant for refinement and strategy.

 

Before 1up, that was the reality.

 

The initial answering phase demanded long hours. Reviews piled up. Hand-offs slowed the process. And even with a rich library of past responses, it was hard to keep everything consistent and accurate. With multiple RFPs happening at once, every delay made the workflow heavier for everyone involved.

 

Then 1up came into the picture.

 

When Lineup began exploring the platform, they were looking for a way to spend less time on repetitive drafting while still keeping quality high. They tested how quickly 1up could generate reliable first drafts using the content and context Lineup already had. What stood out right away was how easy it was to build a knowledge base and how fast the questionnaires were completed.

 

Lineup had all the information. They just needed a better way to use it.

 

With 1up, that changed quickly. The platform unified their knowledge and returned accurate first drafts in minutes. This gave the bid team a strong starting point and freed up time to improve messaging, match client needs, and strengthen their proposal strategy.

 

Now their RFP process is simple and repeatable:

  1. The team uploads a questionnaire to 1up. 
  2. 1up pulls from Lineup’s growing knowledge base and completes the first draft in minutes. 
  3. A human reviewer tailors the final version to the client and adds strategic enhancements. 

That is it. And that shift saves Lineup roughly four days on every RFP.

 

Today, the team responds faster and with more confidence. They spend less time hunting for information and more time shaping strong, persuasive proposals. Most importantly, they have the bandwidth to focus on the work that creates value for customers.

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“The time we save with 1up has changed the way our team works. We move through RFPs faster and spend our time refining responses instead of rewriting them from scratch.”

Nicole Rama, Bid Management Lead, Lineup Systems

1up Centralizes Lineup’s Knowledge for Fast, Accurate RFP Management

1up brought all of Lineup’s knowledge into one place. Years of completed questionnaires, product details, integration specs, data and reporting requirements, and security information now live in one searchable platform that anyone on the team can access in seconds.

 

No more digging through old files.

 

No more scrolling through folders.

 

No more stopping work to track down a subject matter expert.

 

Instead, every team member has access to consistent, accurate answers in one place.And since 1up works right inside Slack and Microsoft Teams, anyone in the organization can ask a question and get a reliable answer without leaving the tools they already use.

 

1up also strengthens the entire RFP workflow. The platform creates the first draft in minutes, using Lineup’s centralized knowledge base to produce accurate answers that the team can refine and personalize. What once required days of manual work now happens quickly and consistently.

Gerard Graas Quote

One thing Lineup’s Director of Bid Management, Gerard Graas, values about 1up is that it is more than an auto-answering tool. RFP work at Lineup involves many contributors, including bid management, presales, and several subject matter experts. With 1up, everyone can work on the same RFP at the same time without worrying about overwritten changes or lost data.This collaborative workflow has removed a lot of the friction that used to slow the team down. 

 

This shift has given the bid team more space for the work that actually moves deals forward. They can focus on strategy, client alignment, and building proposals that speak directly to customer needs. With the repetitive work handled automatically, the team has more time to build stronger relationships, improve the quality of their responses, and present a more confident, unified voice to every prospect.

Nicole Rama Quote

What Lineup Loves About 1up: Faster Starts, Better Focus

Lineup’s Bid Management Lead, Nicole Rama, has seen the difference firsthand. The team no longer wrestles with long drafting cycles or repetitive work at the start of every RFP. Instead, they begin with accurate first drafts created in minutes, freeing them to focus on strategy and client alignment.

 

Because 1up draws only from Lineup’s verified knowledge, the team never has to worry about incorrect or outdated information. Every answer is grounded in Lineup’s own content, so responses stay consistent, factual, and aligned with the most recent updates.

 

This gives the team confidence that their trusted resources are always within reach.

 

Lineup also values how accessible 1up has become across the business. With Slack and Microsoft Teams integrations, anyone can ask questions directly from the tools they already use. This reduces the need to chase down answers or interrupt subject matter experts, which keeps work moving smoothly.

 

The result is a more streamlined, more collaborative RFP process that lets the team focus on the work that matters. When the team spends less time searching for information, they have more time to improve proposals, understand client needs, and build stronger customer relationships.

 

1up has become an important partner for Lineup, helping the team work faster, stay aligned, and deliver stronger proposals with confidence.

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Disclaimer

Results described in this case study reflect Lineup’s experience with their specific deployment of 1up. Individual outcomes may vary depending on system setup, content sources, and workflow configuration. Lineup Systems is a trademark of its respective owner. All other product names and trademarks belong to their respective owners.

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  • About
    Lineup Systems is a global provider of media sales technology. Their Adpoint platform helps publishers and media companies simplify complex advertising operations by bringing CRM, order management, finance, and analytics into a single solution.
  • Company Size
    Mid-sized global team
  • HQ
    London, United Kingdom

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