Conversion Rate Optimization (CRO)

Conversion rate optimization (CRO) is a process for enhancing a website to increase the number of prospects that become leads or carry out a desired action on the website (e.g., purchasing a product, clicking an ‘add to cart’ button, or filling out a form.)

Conversion rate optimization is generally achieved by making improvements to UI, UX, design, and content and then carrying out testing and ongoing analysis to ensure that it’s resulting in qualified leads and lending improvements to metrics like revenue and customer acquisition costs.

Essentially, the conversion rate optimization process involves building an understanding of how users move through your website, the actions that they take, and what pain points are stopping them from carrying out the desired action, such as slow loading times, confusing UI, and bad content.

Conversion Rate Optimization (CRO) Explained:

Conversion Rate Optimization FAQs

What is conversion rate optimization?

Conversion rate optimization is the process of improving the percentage of website visitors who perform a desired action, such as making a purchase, signing up for a newsletter, or filling out a form.

How is conversion rate optimization achieved? 

Conversion rate optimization is generally achieved by making improvements to UI, UX, and design, conducting A/B testing, optimizing landing pages, improving, creating compelling calls to action (CTAs), and analyzing user behavior with analytics tools.

Why is CRO important in marketing? 

Conversion rate optimization helps businesses maximize the value of their website traffic by converting more visitors into customers or leads, ultimately increasing revenue and return on investment from digital marketing efforts.