Marketing Technology (MarTech)

Marketing technology (MarTech) is a term that covers a range of software and tools that help marketing teams achieve their goals and objectives. When lots of tools are used collectively, this is known as the “marketing technology stack” and it has become a staple for running successful, impactful digital marketing campaigns across different channels.

Marketing technology helps marketing teams in two ways: first by making them more efficient and second by making them more effective. Efficiency is achieved through the automation of laborious marketing tasks that help reduce time wasted on executing marketing strategies. Meanwhile, these strategies are made simultaneously more effective through access to actionable insights that make it easier for teams to scale up or down different initiatives to optimize metrics such as cost per acquisition.

Marketing Technology (MarTech) Explained:

Marketing Technology FAQs

What is marketing technology (MarTech)? 

Marketing technology, or MarTech, refers to the software and tools used by marketers to plan, execute, and measure marketing campaigns. It includes a wide range of technologies such as CRM systems, email marketing platforms, analytics tools, and automation software.

What are some examples of marketing technology tools? 

Examples include:
Customer Relationship Management (CRM) systems like Salesforce
Email marketing platforms like Mailchimp
Marketing automation tools like HubSpot
Analytics tools like Google Analytics
Social media management tools like Hootsuite

What is the difference between MarTech and automation?

The two terms are often used interchangeably, but there is a difference. Marketing automation is a subset of MarTech and specifically focuses on automating repetitive marketing tasks. In contrast, MarTech is a catch-all term for all technology used in marketing.