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Sales Flywheel

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The sales flywheel is a concept that reimagines the traditional sales funnel. It comes from the real-life flywheel engine, which produces energy with the rotation of a shaft. This energy is then used to power the engine and drive mechanical components. As the flywheel continues to operate, it builds momentum and ensures a consistent output over time. 

This can be applied to the sales flywheel; energy is stored through customer relationships and positive experiences. This energy can then be used to drive future sales and generate leads through referrals and social proof. As the brand continues to acquire and retain customers, the sales flywheel gains momentum and creates new opportunities.

The key concept behind the sales flywheel is that it focuses on leveraging existing sales and marketing efforts to reduce friction at all points of the customer journey. By investing in strategies that enhance the CX, businesses increase their flywheel’s momentum, making it easier to attract new customers.

Sales Flywheel
Source: TechTarget

Applying the Flywheel Model in Sales & Marketing:

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Sales Flywheel

A sales flywheel is a model that emphasizes the continuous and cyclical nature of customer engagement and revenue generation. Unlike the traditional sales funnel, which ends at the point of sale, the flywheel focuses on the ongoing process of attracting, engaging, and delighting customers to drive growth through customer retention and advocacy.