How to Automate Product Marketing Knowledge with AI

Product Marketers spend a lot of time building Sales Enablement content in the hopes that it gets used.

With 1up, sales teams no longer need to interrupt you with questions about products, features, or messaging. Instead, they can ask 1up directly in Slack, Microsoft Teams, or Google Chat, and get immediate, accurate answers generated from your marketing knowledge base. It’s quick, efficient, and ensures your team is always on the same page.

Your team constantly comes to you with questions about your products, messaging, and how to handle customer objections. You spend valuable time creating sales assets or battlecards that often get neglected or become outdated. You manually analyze features, looking for strengths, weaknesses, and differentiators compared to your competitors. When technical product questions arise, you need to pull someone in from product or engineering, and finding the right documentation can be time-consuming. You also spend hours manually tracking competitor websites, messaging, and product news across multiple channels.

1up answers product and marketing questions for you, so you can focus on higher-priority tasks without distractions. 1up automates sales enablement by using your latest marketing assets to answer questions, ensuring your team always has the right content at their fingertips. Think of it like a Product Marketing AI that understands how your products compare with competitors, empowering the sales team by emphasizing your product’s strengths over the competition’s weaknesses. 1up learns about your technical documentation, answering even complex product questions without pulling in other team members.

Lightning-Fast Answers to PMM Questions
Let’s say you have a sales rep in Slack, and they ask, “What are the key differentiators in our enterprise product?” This is something your teammates might ask when they’re working on a deal. Instead of distracting a teammate, 1up gives them an answer right then and there, directly from your product marketing and sales assets.

Make Product Marketing Knowledge Accessible
Going beyond the sales org, your channel partners might have complex product questions. They might not know where to look for answers, but with 1up, they get a fast and accurate response from trusted sources connected to your knowledge base.

Easy Integration with Communication Tools
Teams can open up 1up to their channel partners via Slack, Microsoft Teams, or Google Chat, or invite those channel partners directly to ask 1up. By adding them as collaborators or users, they can ask questions directly, accelerating partner enablement without building out a whole portal or constantly training them.

This is how teams are effectively using 1up to support their channel partners, ensuring they have the knowledge they need to close deals and support customers. Want to answer your channel partners’ questions 10x faster? Try 1up for Free.