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Pipeline Management

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Pipeline management is a process that’s responsible for overseeing and optimizing the journey of prospects who are in your sales pipeline, from their initial contact all the way through to the final purchase. Effective pipeline management requires a strategic approach that tracks progress, prioritizes activities, and identifies bottlenecks and opportunities for improvement. 

When managed right, pipeline management can unlock valuable insights, such as indications of which deals are likely to close, when they’re likely to close, and which of your reps are hitting their targets. In contrast, when a sales pipeline is full of deals without a strategy for analysis, it can be impossible to separate the deals worth focusing on from those that are unlikely to close.

Pipeline Management Example
Source: Zapier

Sales Pipeline Management Best Practices:

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Pipeline Management

Net Promoter Score is the “gold standard” metric used to measure customer loyalty and satisfaction by asking customers how likely they are to recommend a company's product or service to others, on a scale from 0 to 10.