Key Performance Indicators

In sales, Key Performance Indicators (KPIs) are like checkpoints that tell you how well you’re doing on your journey toward your goals. They’re specific, measurable metrics that clearly show what’s working well and what needs optimizing. Whether it’s tracking how many new customers you’re bringing in, how much each sale is worth, or how quickly you’re closing deals, KPIs help you gauge the health and effectiveness of your sales strategies.

When organizations consistently perform well against their KPIs, their sales team works efficiently in closing deals. If KPIs are off, however, that indicates that sales and other revenue teams might not be performing as well as they should be, necessitating a closer look at their workflows and processes to diagnose the problem.