Conversational marketing is a method of inbound marketing that engages website visitors through dialogue-driven activities.
In essence, it’s marketing that talks directly to consumers and it can be achieved through a variety of methods including live chat, chatbots, voice assistance, and other forms of conversational AI. If you’ve ever visited a website and had a chat box pop up encouraging you to chat with a representative, that’s conversational marketing. If used correctly, it can be a very powerful tool.
This is because conversational marketing puts the focus on consumer interactions, making it more than a standard one-way transmission by the brand. By doing this, brands hope to build stronger relationships with consumers by instilling trust through conversations making the buying experience a more positive one.
Examples of Conversational Marketing Software: