Audience segmentation is a marketing strategy that’s based on identifying subgroups within a target audience, which enables businesses to deliver targeted messaging which encourages stronger connections and customer relationships. Subgroups can be based on all kinds of demographics such as gender, age, income, geographic location, and personal interests. They can also be based on measured behavior such as previous purchases and interactions with a business.
Audience segmentation is very useful because it helps organizations manage a range of relationships. It also helps to make marketing more focused and personalized by enabling businesses to:
- Define target audiences at a granular level
- Tailor messaging
- Meet specific needs to improve conversion rates
- Build strong relationships and customer loyalty
- Bring new leads into the sales funnel