Audience Segmentation
Audience segmentation is a marketing strategy that’s based on identifying subgroups within a target audience, which enables businesses to deliver targeted messaging which encourages stronger connections and customer relationships. Subgroups can be based on all kinds of demographics such as gender, age, income, geographic location, and personal interests. They can also be based on measured behavior such as previous purchases and interactions with a business.
Audience segmentation is very useful because it helps organizations manage a range of relationships. It also helps to make marketing more focused and personalized by enabling businesses to:
- Define target audiences at a granular level
- Tailor messaging
- Meet specific needs to improve conversion rates
- Build strong relationships and customer loyalty
- Bring new leads into the sales funnel
Audience Segmentation Explained
Audience Segmentation FAQs
What is audience segmentation?
Audience segmentation is a marketing strategy that divides a broad audience into smaller, more homogenous groups based on shared characteristics such as demographics, behavior, interests, and needs.
What are examples of audience segments?
Audience segments can include demographic segmentation (age, gender, income), geographic segmentation (location), psychographic segmentation (lifestyle, values), and behavioral segmentation (purchase history, engagement).
What are the benefits of audience segmentation?
Audience segmentation helps to make marketing more focused and personalized by enabling businesses to:
Define target audiences at a granular level
Tailor messaging
Meet specific needs to improve conversion rates
Build strong relationships and customer loyalty
Bring new leads into the sales funnel