Channel Strategy

A channel strategy is a sales and marketing process that enables brands to reach their target audience at specific touchpoints through a variety of sales and marketing channels where brands intersect with their customers. These channels include any place where customers and brands converge, such as eCommerce platforms, social media, and email.

Devising a robust channel strategy first involves the identification of delivery channels that will be most effective for a given product or service. When these have been identified, sales and marketing teams will often collaborate on a plan for how to best leverage and manage these channels to deliver key messaging, optimize customer engagement, and drive sales.