Brand identity is the combination of a brand’s visual elements, its values, what it says, how it communicates, and how it wants its customers to feel when they interact with it.
Essentially, the identity is a brand’s entire personality and related elements that help to distinguish it and its products from competitors in the minds of consumers. Some of the elements that make up a brand’s strategy and identity include:
A brand’s identity is different from its brand image, which is the result of how a business uses the above elements to build that personality.
Brand identity is the collection of visual, verbal, and emotional elements that represent a company's brand. It includes the brand name, logo, tagline, color palette, typography, and overall design style, as well as the brand's voice, tone, and messaging.