Brand Identity

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Brand identity is the combination of a brand’s visual elements, its values, what it says, how it communicates, and how it wants its customers to feel when they interact with it.

Essentially, the identity is a brand’s entire personality and related elements that help to distinguish it and its products from competitors in the minds of consumers. Some of the elements that make up a brand’s strategy and identity include:

  • Name and taglines
  • Logos and branding, including colors, shapes, and other visual elements
  • The language used in advertisements
  • Interactions with customers

A brand’s identity is different from its brand image, which is the result of how a business uses the above elements to build that personality.

What is Brand Identity?
Source: Wix

What is Brand Identity?

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Brand Identity

Brand identity is the collection of visual, verbal, and emotional elements that represent a company's brand. It includes the brand name, logo, tagline, color palette, typography, and overall design style, as well as the brand's voice, tone, and messaging.