Sales Automation Statistics: 20 Stats Changing the Sales Industry

Your sales team is buried under admin work, stuck in endless follow-ups, and manually updating CRMs like it’s still 2010. Meanwhile, your competitors? They’re using sales automation to free up their teams to close more deals and build better relationships.

The question isn’t if sales automation is the future—it’s how much time, money, and talent you’re wasting by not using it.

Still skeptical? These sales automation statistics don’t lie. If they don’t convince you to automate ASAP, well… good luck keeping up.  

1. As many as 74% of reps say that automation and AI will significantly shape how they do their jobs in 2025

Sales teams aren’t just experimenting with AI anymore—they’re betting on it. Just about everyone and their mom is using automation to enhance their productivity and workflow in a big way this year. 

AI can analyze massive amounts of data in seconds and pick up on patterns that even the most experienced sales reps might overlook. The result? You can automate repetitive things like RFPs, make more personalized pitches, create stronger customer relationships, and have a competitive edge. It’s a no-brainer to integrate automation into your systems.

2. A whopping 75% of B2B buyers now prefer digital self-service and remote selling to in-person sales.

B2B buyers have spoken—most would rather skip the traditional sales meetings and handle things digitally. With 75% favoring self-service tools and remote interactions over in-person sales, the shift isn’t just a passing trend; it’s a fundamental change in how businesses prefer to buy

3. As much as 2 hours and 15 minutes per day are saved by sales professionals who use both automation and AI.

Once you integrate AI with your automation, you’re saving more than 2 hours a day per sales rep, or just around three MONTHS’ worth of work in a year. You could give your reps two weeks of extra vacation each year and still come out ahead.

That’s so much more time your sales reps could spend with your customers. Even if your reps spent half that saved time relaxing in the sauna and munching on snacks, they’d likely be happier and more productive during the other hour and 15 minutes. 

And if you add training, development, and growth opportunities to this amazing package, your sales reps’ performance is going to skyrocket. 

4. Can you believe 80% of sales reps in the US and Canada who surpassed their sales goals by more than 150% used sales technology? 

To win, you have to be automating. Sales reps, in general, bust their a$$es to find leads, make follow-up calls, and work late hours. They’re killing it, and they’re not all getting results. 

What’s the difference? Well, these numbers say the difference mainly comes down to the automation technology used. These sales reps are turning on auto-pilot whenever they can, so they can work directly with customers the majority of the time. Now that’s winning. 

5. Up to 75% of organizations expect their employees to automate processes, but only 8% provide training on how to do so.

(Source: Vena)

Okay, this is crazy. Just crazy. You want to optimize automation and welcome AI, but you’re not showing your people how to do it? You’ve got to integrate solid, supportive training for your sales and marketing people so they can do their job, which is to make customers happy and make you money. Get on it.

Introduce training, growth, and development into your employee benefits programs. This is sales enablement at its finest. Get your people familiar with optimization tools, offer them regular coaching… INVEST. When you invest in your people, they invest right back in you.

6. Currently, 25% of marketers use automation extensively in marketing and growing their business.

(Source: Wisernotify)

We want to see that number go higher. We want you to make more money. We want your sales reps to be interfacing with customers more to close more deals. Let the AI do its job, so your sales reps do what they do best, which is selling.

If you’re in the 34%, you really need to upgrade your toolset with something that will help you stay competitive in the AI era.

And, if you’re one of the 13% that don’t plan to use AI, it’s time to get on board.

7. Up to 78% of companies continue to increase spending on new technologies.

If you’re not in this 78%, get in it and get in it fast. The more you invest in the latest automation technologies, the more you can free up your sales reps and the more relationships they build better. The more strong relationships you have, the more brand loyalty you’ll have. The more trust and credibility in your market. 

8. As many as 80% of businesses report an increase in lead generation when they use automation.

There’s basically no downside to introducing automation to your team. You can capture and nurture more leads, use lead scoring to evaluate leads, and even solve customer issues faster. 

Add to these benefits the fact that you can free up your marketing and sales teams by ensuring your leads are qualified, and it’s a no-brainer. 

9. It’s crazy that 44% of companies see a significant increase in ROI within 6 months as a result of introducing automation.

(Source: Wisernotify)

Nearly half of businesses that integrate automation into their operations report a noticeable boost in returns within just half a year. It’s a shift that shows how quickly automation can turn routine tasks into streamlined, cost-effective processes.

Automation isn’t some far-off investment that might pay off “someday”—it delivers results insanely fast. Businesses that hesitate risk falling behind while competitors gain an edge in efficiency, cost savings, and overall growth. 

With numbers like these, the question isn’t whether automation works but how long companies can afford to wait before making the transition.

10. As many as 92% of sales and marketing teams felt positive about automation after using it, compared with 72% before.

There’s still a ton of pushback around using AI and automating, especially in the sales process. Sales reps tend to worry they’ll be replaced by automation, or that they’ll lose commissions. They fear they’re not needed anymore. Of course, nothing could be further from the truth, and it’s your job to help them see that. We need sales reps because people want to work with people. 

And as more sales reps realize that, the more comfortable they come with using automation as a tool to help them work with people. That’s what these numbers show. It’s like anything else. The more you use it, the more you get familiar with it, and often, the more you like it. 

11. Up to 41% of marketing teams have already shifted a significant portion of their customer journey to automation. 

It’s a trend that’s catching on, and one that’s not going anywhere. It’s closely related to the previous statistic. As more companies realize the benefits, and more sales reps feel comfortable with automation, more processes are being shifted. Plus, it’s almost always beneficial to the customer. 

Customers now expect seamless, on-demand experiences, and businesses that embrace automation are meeting those expectations head-on. Companies that lag behind risk losing engagement, conversions, and ultimately, revenue. With nearly half of marketing teams already making the switch, the question isn’t whether automation works—it’s whether you’re keeping up.

12. Only 70% of email marketing can be automated. 

Yes. We said only. It’s one of the best ways to connect with your customers — existing and potential — and you can move almost all of it to automation. That’s amazing. Customers want to see their name in your subject line. They want to hear about the deals, about how you understand their pain points, and about how you are here to ease those pain points. 

With automated email marketing, you can create a system of templates, triggers, and schedules that do most of the tedious work for you while still connecting directly with your customer. The only thing you can’t automate is the actual email content. Why? 

13. It’s because 80% of buyers prefer a personalized email to other outreach methods. 

Here is further proof that email is the way to go. Your customer would rather get an email than a phone call, a text, a social media message, or a meeting. 

It’s a quick, easy way to communicate while keeping that communication professional. And it all begins with building an automated email marketing schedule. You can create templates, schedule triggers, and even include a “book a call” button. Email can take care of everything, your customers want it that way, and all you really have to do is write the actual emails yourself. 

14. Only 36% of a sales rep’s day is spent selling and 41% of the day on admin duties. 

(Source: Medium)

That 41% of work is the grueling, boring work that your people don’t want to be doing. They’re updating CRMs, filling out forms, and sending out emails. 

When they could be selling. So move them away from it and into the future. Get them automated so they can get more productive and happier with their jobs.

15. Of course, 53% of sales reps report higher customer satisfaction after adopting automation.

We’ve just spent all this time telling you how much of a day, a week, a month, a year is taken up by boring, tedious tasks your computers can do for you. Of course, your sales people are happier, which means your customers are happier. It also means your sales reps get to focus on more important things instead of mind-numbing repetitive tasks like RFPs.

16. Sales teams see a 20% reduction in human errors with sales automation.

Obviously. Well-trained AI doesn’t make human errors. But AI can’t close deals. You see where we’re going with this? The key is to bring out the best of both, and let them help each other. 

Automate your sales teams’ repetitive tasks, train them to use AI, and teach them to leverage data. And let sales automation tackle areas where your team tends to make mistakes due to boredom, tedium, and monotony. 

17. Top performers convert leads to sales at 2.7x the rate of the average sales reps.

Your top performers are your salespeople who aren’t overworked, burnt out and overwhelmed by endless repetitive tasks. They trust their sales enablement tools to work for them so they can focus on customers, on relationships, and on turning cold leads into warm ones. 

2.7x is a big difference, and that difference does not exist necessarily because of better salespeople. It exists because those top performers are better equipped and better supported. That means you can turn all your salespeople into top performers. 

18. Still today, 45% of B2B companies reported that generating enough leads was their biggest challenge.

This number has to be related to the wealth of tools out there and an inability to use them effectively. There are dozens of lead generating tools in the marketing, across industries, and yes, you can automate lead generations. Basically, set it and forget it. But the trick is to make sure first that you have the right tool, and second that you’re using it to work for you.

19. As many as 42% of sales reps feel they don’t have enough information before making a sales call. 

This is huge. Almost half of all sales reps feel ill-equipped to make the sales calls they’re making. Again, you can automate this with sales enablement tools and give your sales reps more than enough information and confidence to both make calls and close deals. With 1up’s knowledge automation, your sales reps can brush up on everything about your company, their customer, and the product or service being sold in seconds. 

20. And after all that, 70% of small and medium marketing teams struggle to leverage data to enhance performance. 

(Source: Sprinklr)

You know what’s really good at providing data insights? AI. Moving your sales and marketing into a sales enablement platform that can pull data and provide insights can change the way you see and work with your numbers. 

What’s the point of having data if you don’t know how to use it? And what’s the point of knowing what to do if you don’t do it? So many questions… so little time.