Always Be Closing

Always be closing (ABC) is a sales mantra that emphasizes the ultimate goal of sales: To sell a product or service to consumers by keeping the process moving forward. The phrase originated in the 1992 David Mamet film Glengarry Glen Ross, which is about the darker side of the sales industry. 

The ABC approach underlines the mindset that sales reps’ actions should generate value by contributing towards closing out a deal. It’s not just about making good impressions, presenting the product effectively, and nurturing relationships; it’s about ensuring that all interactions are angled toward the point where a prospect makes a purchase.