Value Chain

In sales, a value chain is a concept that breaks down the series of steps that a business must go through to deliver a product or service to the market. Each step on the value chain adds more value to the product, from its initial design and development all the way through to the moment it reaches the end user.

As such, the value chain concept is just as much about making and selling a product as it is about creating a journey that enhances its value at every turn. This ensures that when the product reaches the customer, it’s in its best condition and creates a positive customer experience. 

Understanding the importance of a value chain and how to leverage it as part of the sales process is vital for businesses facing growing market competition and customers scrutinizing the value they’re getting from products and services more closely.