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A product roadmap is a high-level strategic document that maps out a product’s intended vision and development over a given period. Essentially, a blueprint for how a product is designed to grow and adapt over time, it visually maps out specific details about a product’s evolution, such as new features, enhancements, and release milestones.
Ultimately, a roadmap has several goals:
These roadmaps can take many forms. They can be timeline-based, goal-oriented, or feature-based. This all depends on your organization’s needs. Some roadmaps can be highly visual and designed for customers. Others are internal-only, and those are focused on technical dependencies. To develop a roadmap, you’ll need to collaborate across functions. This is especially true when balancing short-term customer demands alongside strategic initiatives.
A good product roadmap will never be static. Instead, it will evolve alongside market trends, user feedback, and product performance. That way, it will serve as both a strategic planning tool and a dynamic communication asset.
It's a strategic document that outlines the vision, direction, and progress of a product over time. It details the planned features, improvements, and timelines for development and release.
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