Middle of the Funnel 

Middle-of-funnel (MOFU) is the middle stage between top-of-funnel (TOFU) and bottom-of-funnel (BOFU) after potential customers have moved beyond the initial awareness stage and are now considering your product, but they’re not yet ready to make a purchase. 

At the MOFU stage, potential customers closely scrutinize what you offer and assess how it helps solve their problems and challenges. MOFU therefore presents the perfect opportunity for sales teams to nurture a strong relationship with the prospect through extended, personalized engagement and the delivery of content that helps them evaluate the product, such as case studies and white papers.