Closed-won is a sales term that is used to signify that a deal has been successfully closed with a prospect or lead and that this person is now considered to be a customer or client. In other words, it’s the moment when a prospect exits the bottom of the sales funnel and everything has been 100% finalized. It is the opposite of closed-lost, where a prospect formally declines to go through with a purchase.
Situations that typically lead to a closed-won situation include finalizing the sale of a product or service order, electronically signing a subscription contract, or converting a prospect into a customer.
While the term closed-won is not that widely used in business environments, you’ll typically come across it in customer relationship management (CRM) systems like Salesforce.