Closed Won
Closed-won is a sales term that is used to signify that a deal has been successfully closed with a prospect or lead and that this person is now considered to be a customer or client. In other words, it’s the moment when a prospect exits the bottom of the sales funnel and everything has been 100% finalized. It is the opposite of closed-lost, where a prospect formally declines to go through with a purchase.
Situations that typically lead to a closed-won situation include finalizing the sale of a product or service order, electronically signing a subscription contract, or converting a prospect into a customer.
While the term closed-won is not that widely used in business environments, you’ll typically come across it in customer relationship management (CRM) systems like Salesforce.
How to Create a Closed Won Report:
Closed Won FAQs
What does closed won mean?
Closed won indicates that a sales opportunity or deal has been successfully closed, resulting in a prospect being converted into a paying customer or client.
What leads to closed won?
Stages that lead to a closed won situation include finalizing the sale of a product or service order, electronically signing a subscription contract, or converting a prospect into a customer.
What’s the difference between closed won vs. closed lost
Closed lost is the opposite of closed won, where a prospect formally declines to go through with a purchase.