Buying Signal
A buying signal is a behavior or action a prospect exhibits that indicates interest in a product or service. For example, a customer asking specific questions about a product, such as warranty details and lead times, essentially says, “I’m interested in your product and need to know more so that I can make a decision.”
Buying signals can come in various forms, from verbal cues to nonverbal behaviors. They suggest that customers see themselves using the product, moving them beyond casual interest to serious consideration.
Examples of buying signals might include:
- Signing up for a free trial.
- Filling out a contact form.
- Asking questions about the product.
- Making eye contact and expressions that show interest, such as smiles and nods.
- Interacting with a company on social media.
These signals are closely tied to buying intent and can help guide sales and marketing strategies at an individual prospect level. All sales teams should be clued up on buying signals, what they look like, and how to respond to them so that they spend their time and resources focusing on prospects who are more likely to convert.
